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|Marketing: How To Promote Your Business
When used correctly these marketing techniques will dramatically increase traffic and sales without emptying your bank account. A 10 step guide for beginners.
May 17, 2004 - 03:29 AM
|Marketing: Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
May 12, 2004 - 04:18 AM
|Marketing: Long Distance Phone for Small Business
Before choosing the proper phone system for your business, you need to figure out exactly what your business needs, how much it costs, and the benefits of using it.
May 10, 2004 - 02:23 AM
|Marketing: Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination.
May 07, 2004 - 07:50 AM
|Marketing: The Secret of Success
The one secret of success is - You must first know the demand. You must first know what people need, and then invest yourself where you are most needed.
May 07, 2004 - 07:44 AM
|Marketing: Tooting Your Own Horn
Most of the time, the only people aware of significant events in our business are the individuals to whom we are speaking. We are hanging back when there's boasting to be done.
May 03, 2004 - 06:12 AM
|Marketing: Customer Followups
Ok, You got your Order and gained a customer! Congratulations! Your marketing efforts have
paid off. What next? Leverage it to Maximum by followups.
May 02, 2004 - 02:00 AM
|Marketing: Exhibit Marketing
The key to great exhibiting is marketing. But marketing is a very inexact science leaving room for a multitude of errors to occur. Learn to avoid 10 of the most common marketing mistakes that exhibitors often make.
Apr 26, 2004 - 02:16 AM
|Marketing: Free Classified Advertising
Why Classified ads are waste? Do you think it won't produce any result? Learn more about free classified advertising!
Apr 18, 2004 - 11:25 AM
|Marketing: Gift Certificates
How to use gift certificates to their fullest profit potential, while providing customers with a solution to their gift giving problems. Tips for setting up an easy gift certificate log system.
Apr 15, 2004 - 01:28 AM
|Marketing: Business Plan
An investor ready business plan is a document that has been professionally prepared to meet the needs of both Venture Capitalists and Angel investors. In your Business Plan, you should be able to see your own project through the investor's eye. Your plan must be able to answer the concerns of an investor.
Apr 10, 2004 - 02:10 AM
|Marketing: How to Use Public Speaking to Attract Clients
Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.
Mar 23, 2004 - 12:45 PM
|Marketing: Laws of Small Biz Marketing
You see, marketing is more than just one technique. It’s about atracting more clients by becoming proficient at many “little” things.
Mar 23, 2004 - 12:44 PM
|Marketing: How to Develop a Successful Business "Personna" or Image
Today, with so many businesses competing for the ever-shrinking consumer dollar, a professional image that stands out more than your competitor's becomes even more essential. It is important to be recognized in a consistently positive manner.
Mar 21, 2004 - 04:23 AM
|Marketing: Promote your website using articles
Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. This article explains how you can get free advertising by writing articles related to your business field and distributing them for free!
Mar 17, 2004 - 06:23 AM
|Marketing: Internet Marketing for Dummies!
There are a ton of tips and tricks that people will tell you are the “best” way to advertise your home business……. But do them incorrectly or choose the wrong methods and all you’ll really end up doing is increasing your frustration, not your traffic OR your sales.
Note: Keith Bryan
Feb 18, 2004 - 02:56 PM
|Marketing: The Brand Called You
Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive.
Feb 04, 2004 - 07:30 AM
|Marketing: Should You Write a Book?
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.
There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.
Is this a fantasy? No. This could be a typical day in your life as a published author.
More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.
Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.
A Book Generates Visibility and Attracts Clients
Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.
Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.
Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.
Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.
Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.
Best of all, marketing is not such a struggle anymore.
As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.
It's Not Just a Book -- It's a Business!
Your book is the seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.
Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
The idea is to see your book as a launching pad for new business opportunities.
Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.
Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.
You can write a book!
Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don't need to be a seasoned writer to become a published author.
Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.
A strategy that works for many is to break the process into smaller steps by writing a series of articles. They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.
The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.
Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. "When you self-publish, you keep all the profits," says Dan Poynter, author of The Self-Publishing Manual. "Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks."
On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.
Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.
Feb 04, 2004 - 07:27 AM
|Marketing: Internet Marketing Myths
In every myth there is an element of truth. Discover the grain of truth in all of these 6 Biggest Internet marketing myths.
Jan 10, 2004 - 03:24 AM
|Marketing: Confidence, the Path to Success
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech” to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward really matters. Some of life’s fortunate people seem to be naturally at their best finding confidence under pressure. The rest of us have to learn.
Note: Nina Ham
Dec 28, 2003 - 12:10 AM
|Marketing: Marketing Conversation Stoppers
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.
Let’s imagine you’re about to pick up the phone to follow up on a promising contact you met a few days ago. You recognize that the clammy hands gripping the phone are a sure sign that Fear of Rejection is in charge. You’ve convinced yourself that the voice about to answer your call is just waiting for an excuse, any excuse, to hang up. What to do? Time for a Second Opinion!
The Department of Second Opinions draws on that part of yourself that knows enough to question the self-defeating voices by asking, “How real is this?” Buttressing its wisdom is the recognition that a conversation underlies every marketing activity as sub-text, a conversation that’s usually unspoken. While we may tend to think of marketing as telling people what we do, in fact all our marketing activities implicitly ask a question: “Do my services have potential value to you?” When Fear of Rejection is in charge, the door slams shut on any potential conversation. “Do my services have value?” “No!” End of conversation. But what if you stay in the (unspoken) conversation and wonder, “What are they actually saying no to, and why?” They could be saying no to having the conversation now, or to a perceived misfit between their needs and your services, or even to the person they couldn’t say no to 10 minutes earlier!
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten the word out to one more person about your services.
Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversation from the outset, presuming instead that rather than talking, you have to convince or even manipulate the prospect. A Second Opinion might point to a more promising line of inquiry such as: How do I quickly and accurately inform myself about my prospect’s needs and present my services as an effective solution?
Shifting the internal voices – abandoning the conversation-stoppers or door-slammers and instead framing a question - gives you a good chance of getting off on positive footing for the actual conversation. It’s very helpful to remember that even if the prospect says no, this doesn’t have to be your last opportunity. When you relax into the conversation, into listening and asking as well as telling, you may hear an interest or need that has no direct connection to your services but provides a basis for staying in touch. This will indeed have been a successful marketing conversation! Good luck.
Dec 28, 2003 - 12:00 AM
|Marketing: Focus, Values and Perception
How your Values determine your Motivation and your Motivation determine your Focus, and your Focus determine your progression, results and success.
Note: Kenth Bender
Dec 27, 2003 - 01:39 AM
|Marketing: Duplication in MLM - a Myth?
Duplication is one of the most important concepts in Network Marketing, but no person can be exactly like another. So is the concept of duplication being applied the way it should?
Note: Priya Shah
Dec 23, 2003 - 12:16 AM
|Marketing: Sales Presentation to Convert Prospects to Customers
Every sale is won or lost in the presentation, regardless of product, industry, or market. Use these 6 secrets and you will make presentations that build understanding and excitement so that your prospects buy right now!
Dec 17, 2003 - 12:48 AM
|Marketing: How precious is your MLM reputation?
How often have you heard people say that they have 'burnt out their warm market'? Could this be prevented from the start? If you are already in this situation, how do you recover from it?
Dec 17, 2003 - 12:36 AM
|Marketing: Marketing "Gurus": Do You Need One?
Its become fashionable for people to bash marketing "gurus" nowadays. The
problem with such people is that they refuse to
understand "gurus" for what they are. So just what IS a guru? And why do you
Note: Priya Shah
Dec 13, 2003 - 08:50 AM
|Marketing: Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit.
Note: Palyn Peterson
Dec 13, 2003 - 07:56 AM
|Marketing: Making Money with Affiliate Programs
If you have a website and you are not involved in any of the thousands of affiliate programs available on the Internet, you are loosing great opportunities to make some extra income.
Dec 02, 2003 - 12:02 AM