Work at Home

Search Engines and Search Engine Optimization - How to Increase Your Search Engine Rankings
Trent - Dec 08, 2005 - 11:34 PM
Post subject: How to Increase Your Search Engine Rankings
How to Increase Your Search Engine Rankings

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in my "alt" text? Etc...

A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you can understand as a search engine optimization expert is that algorithms change. Just when you think you understand what is going to make you number one for a keyphrase in a search engine, something could easily change, and you might have to spend months or even years trying to figure the new algorithm.

It is better not to try to reverse engineer the algorithm, do something much easier instead... observe your top competitors. All you need to do is to understand what elements your competitors are using to make them rank in the top positions.

The main elements to getting top search engines rankings are:

- Number, quality, and relevance of inbound links pointing to your site
- Fresh, relevant, quality content (needs to be added frequently)
- Keyword density of your home page or any page you want to rank highly


LINKS, LINKS, LINKS

The first thing to observe from your competitor's sites is their inbound links. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and typing: "link://www.yourcompetitorssite.com". However do not only do this on Google because they don't show all actual links pointing to a site. Yahoo and MSN tend to show a lot more of the back links to any given website.

Part of the observation should be not only what the links say, but where the links come from. Think about what the category is that those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.

Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be very dangerous, as Google will penalize unnatural linking or violations of their terms of service. And what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2000 links, which all say the same thing and come from the same IP address.

If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to. Then, just do what they do.


FRESH QUALITY CONTENT

The second thing to observe is how much fresh content the top sites have. Search engines love quality relevant content that is added and updated frequently. You will probably notice that the top sites in your niche have many articles and other quality content, and are continuously adding new content to their sites.

People that surf the web are usually searching for information, so content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests. Updating it frequently with more quality content will keep visitors coming back to your website over and over again.


KEYWORD DENSITY

The third thing you need to observe is the keyword density of your competitors. How many times should you repeat your main keywords? In which part of the web page should your main keywords be mentioned? Again, there is no magic number, it's all about observing and measuring against the top websites in your market. But what should you measure?

- Meta tags
- Alt tags
- Titles
- Names of the images on the page
- Heading tags: h1, h2, h3...
- Frequency and position of the keywords in the body text

Each one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings.

Again, your keyword density needs to look natural; otherwise you may fail in overall optimization. This is when you use keywords too often or too little. If you look unnatural, your rankings will suffer as a result.

So, what did we learn here? Basically that the key to ranking highly in the search engines is to understand what the top 5 websites in your niche are doing and to apply this to your own website optimization.

What do you do now? Get out there and start getting inbound links for your site. Add quality content to your site daily. And be sure that your on-site optimization, such as keyword density, is similar to that of your top competitors. Continue to do this every day and you will be ranking a the top of the search engines before you know it.

About the author:

Trent Brownrigg is a successful internet marketer. Learn more about all aspects of online business by reading his internet marketing strategies blog at http://intmktr.com
sunchy - Dec 09, 2005 - 07:54 AM
Post subject:
Great Info TRENT,
You become MASTER My Old Friend Wink

How Your Work at Home Business?

Do You use CHITIKA??? See CHITIKA in action on my website...

I Think that is better than adsense if you have product related blog or website.
bizmancan - Dec 11, 2005 - 12:19 AM
Post subject: SEO
Hey Trent!

One other tool I might add for web owners to utilize is IBP software (Internet Business Promoter). It's not cheap, but well worth it. I have used it with exceptional results. My web page rankings went from listings on pages 10-15 to page 2 for many of my keywords after using it.

Chris
www.bizmancan.com
Trent - Dec 11, 2005 - 11:19 PM
Post subject:
Quote:
You become MASTER My Old Friend

Well, I don't know about that but I do appreciate the kind words!

Quote:
How Your Work at Home Business?

It is going GREAT! I now spend most of my time with Success University (as many of you have probably seen me talking about on here) it is awesome and I am a true believer in it!

Quote:
Do You use CHITIKA???

No, I don't but I have seen you make some comments about it on this and other forums so I did take a look at it. Haven't started using it but it does look good.


Chris, thank you for your recommendation. Do you know where I can take a look at IBP at?
bizmancan - Dec 11, 2005 - 11:39 PM
Post subject: IBP SEO Software
Trent,

Information on IBP software can be found at the following link. A demo version can also be downloaded from there.

http://www.axandra-web-site-promotion-software-tool.com/download.htm

Let me know your thoughts on it. Smile

Chris

www.bizmancan.com
sunchy - Dec 12, 2005 - 05:21 AM
Post subject:
Any NEWS on that software?

Trent....
who67 - Feb 17, 2006 - 08:25 AM
Post subject: Re: How to Increase Your Search Engine Rankings
Trent wrote:


FRESH QUALITY CONTENT

The second thing to observe is how much fresh content the top sites have. Search engines love quality relevant content that is added and updated frequently. You will probably notice that the top sites in your niche have many articles and other quality content, and are continuously adding new content to their sites.

People that surf the web are usually searching for information, so content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests. Updating it frequently with more quality content will keep visitors coming back to your website over and over again.


I tried the IBP software and for the price would say don't waste your money.

I have currently been playing with PHP scripts to publish good free content on my site. I believe this is key and after the next Google update I will have my answer.

In the last 2 months I have added a PHP type discussion board, a PHP type link directory were users can automatically add links to my site, A PHP based toplist site and added PHP based rss feeds on my main page that change everytime posts are addede to my 2 blogs.

FRESH NEW CONTENT DAILY!
24hourwealth - Mar 01, 2006 - 11:12 PM
Post subject:
Hi Tom,

Are these scripts difficult to install. Where would I get the information on them?

Thanks
Jeff Casmer
who67 - Mar 02, 2006 - 07:06 AM
Post subject:
Link exchange PHP script---- http://www.algirdas.com

PHP Bulliten Board----------- http://www.phpbb.com/
oldyella - Apr 14, 2006 - 03:23 AM
Post subject:
Test
coolmoney - Apr 22, 2006 - 09:49 PM
Post subject:
If you are just looking for a linking script - you can download this for free; but better yet - it will install itself on your webhost server. You can pay to upgrade, but the free one is great for even just maintaining your link directory.

Link Machine - Free Download
MsKatie - Jun 17, 2006 - 07:52 AM
Post subject:
Thanks, I will check that one out as well.
lovekissing - Feb 14, 2008 - 02:26 PM
Post subject:
yes, that's right just concentrate on building links specially backlinks...
MHVishal - Apr 11, 2009 - 04:41 AM
Post subject:
There are many ways to improve your Link Popularity among them some of are as follows:

1) Writing and distributing Articles.
2) Submitting your website to link Directories.
3) Posting on forums that allow a signature containing a link
4) Commenting on other people websites and blogs.
5) Social Bookmarking.
clarence456 - Oct 01, 2009 - 11:34 PM
Post subject:
Much better than the usual tips post. Most of the points are spot on and realisitc.

Important Factors for ranking in 6 days :
Relevant content
Search engine submission
Use liong tail keyword
you should be catche for all page
you put robust.txt file.
Then you easily get Ranking

thnx a lot


Smile
ianbell - Nov 20, 2009 - 04:14 AM
Post subject:
Great Trent... It's a nice information regarding to improvement your ranking in search Engine... I will follow in future.......

Thanks for sharing......
Lelah - Nov 26, 2009 - 12:18 PM
Post subject:
Great information and I will keep reading it..Actually, the main elements to getting top search engines rankings are number, quality, and relevance of inbound links pointing to your site fresh, relevant, quality content keyword density of your home page or any page you want to rank highly.
shyna - Jan 06, 2011 - 07:15 AM
Post subject:
I think Quality content and Links both are important so enhance page ranking. Keywords help to search your page but content only make the person to visit again and again. however all are equaly important at their place but according to me content is most important.
mp3piles - Jan 18, 2011 - 08:00 AM
Post subject:
thanks for the tips
Mug - Jan 19, 2011 - 06:45 PM
Post subject:
I currently use a mixture of Raven Tools, Yahoo's site explorer, GWT, Google Analytics and occasionally Woo Rank. Content is king but it is hard to get natural links to a static company site unless you are offering something in return. I have found by running competitions you get quite a few links back to your site. You can help these links along by contacting sites that offer news stories in your area. Very Happy
yanghongyu - Jan 20, 2011 - 12:24 AM
Post subject:
Your information is very usefull. learned a lot
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