| marypiercee wrote: |
| Hai,
The better-designed your site, the better your chances of making the sale. Research has long shown that the leading factor in persuading shoppers to buy from an e-commerce Web site is ease of navigation -- findings that were supported in a recent survey by Jupiter Research. In other words, customers are saying "make your site easy-to-use, and you'll earn our sale." If usability is the key to a better bottom line, then what specifically will improve your site's ease of use? For that, we turn to the preeminent figure in the field of user-friendly online design -- Dr. Jakob Nielsen, whom The New York Times called "the guru of Web page usability." He holds 73 U.S. patents, most for making the Net easier to use. By James Maguire |