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JisaksonOffline
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Joined: Sep 21, 2007
Posts: 8

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Post 11 Posted: Oct 02, 2007 - 09:13 PM Reply with quote Back to top

A successful e-marketing campaign relies very much on Search Engine Optimization, or SEO as it is usually known. This is the process of ensuring your website ranks highly with the search engines so that when an Internet user searches for specific phrases or keywords the search engine will feature your site at the top of its returned results - this is an essential goal of your e-marketing campaign.

Most Internet users will only use the first page of results returned by a search engine when they are searching the web for information. For your e-marketing campaign to succeed it is obviously vital then to ensure that your website is featured in the top ten positions of whichever niche you are targeting.

Making it to the first page, even more so to the top three, is a barometer of a sites success in search engine optimization. And, the higher your site ranks, the more likely it is that your link will be the one clicked on. Of course, the more traffic for your site the more successful your e-marketing campaign will be.

There are many different strands to SEO but most concentrate around the selection and use of appropriate keywords though there are many different theories as to the best methods to use.

This will include gathering lots of information about the keyword phrases that are popular in regard to your sites niche or theme as well as implementing different SEO techniques. Apart from well targeted keywords one other thing which every expert agrees that your website must have is plenty of links pointing to it from other websites. A major part of your e-marketing campaign should consist of building good quality incoming links to your website.

The more incoming links a site has the more highly regarded it will be by the search engines. All the search engines keep their methods and ranking algorithms secret so that all SEO techniques are not an exact science but the better search engine optimization systems will drastically increase the odds of your website being listed at the top of the rankings.

Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine but a simple link from a well established site with a page rank of above 5 will help any website climb in the rankings.

There is much more to SEO than keywords and links but getting those two factors right are the most important elements to consider when planning your e-marketing campaign

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bakariOffline
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Joined: Dec 11, 2007
Posts: 1

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Post   Posted: Dec 11, 2007 - 01:08 AM Reply with quote Back to top

Thanks Jisakson.
This is a very resourcesful article.

It's an eye opener to me.

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lovekissingOffline
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Joined: Feb 07, 2008
Posts: 19

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Post   Posted: Feb 07, 2008 - 01:53 PM Reply with quote Back to top

"Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine but a simple link from a well established site with a page rank of above 5 will help any website climb in the rankings. "

i agree to this one ^_^

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rohnsmith
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Joined: Nov 30, 2009
Posts: 39

Post   Posted: Jan 02, 2010 - 01:57 AM Reply with quote Back to top

It is good article and I learn many tings from this article..

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phpwebdeveloperOffline
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Joined: Jan 02, 2010
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Post   Posted: Jan 06, 2010 - 05:52 AM Reply with quote Back to top

how do i know that google spam my web sites?
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singkoOffline
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Joined: Jan 07, 2010
Posts: 4

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Post   Posted: Jan 07, 2010 - 09:14 PM Reply with quote Back to top

I'm not tried it yet to work on Email marketing but I guess this is really effective than internet marketing. Anyway thanks for sharing this tips and ideas on how to work on it.

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abinkOffline
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Joined: Jan 20, 2010
Posts: 8
Location: Kansas / Texas
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Post   Posted: Feb 04, 2010 - 01:16 PM Reply with quote Back to top

phpwebdeveloper wrote:
how do i know that google spam my web sites?


What? Google doesn't spam sites.

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