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Work at Home Forum Index » Work at Home Resources »  Business Advice, Tips & Tricks
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frazaOffline
Biz-Whizer


Joined: Jun 11, 2004
Posts: 9

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Post   Posted: Jun 18, 2004 - 03:49 AM Reply with quote Back to top
Hello All,

I am working on a project to market my product to Home Business Owners. I need to have a clear view of what my target market is? I will appreciate if you can answer my question

What are segments of Home Business Owners for example Work at Home Moms, Retired etc. Also state where on internet I can catch the segment you have specified? Like work at Home Moms at Work at Home Mom forums etc. Please be as imaginative and as practical in mentioning the market segments as possible. Is there a Niche of Home Based Businesses to be targeted?

Fahad Raza
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networker4uOffline
Advanced Biz-Whizer


Joined: Apr 13, 2004
Posts: 177
Location: World Wide Web!
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Post   Posted: Jun 18, 2004 - 04:23 AM Reply with quote Back to top
Hi Raza,

I think you should consider your own marketing segments. Ideas of "Others" may or may not work for you. It's purely depends on "How Intelligent & Parcticle You Are?"

I did not understand the concept of "Work At Home Moms". Beaing a male I can't be a MOM! Is there any "Work At Home DAD" schemes?

Networker4u Razz
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frazaOffline
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Joined: Jun 11, 2004
Posts: 9

Status: Offline
Post   Posted: Jun 21, 2004 - 12:50 AM Reply with quote Back to top
I have already marked down my target market. I was trying to take ideas so that if any of the segment of my market would not be missed. Offcourse I would look like a fool if I try to identify my market right from the begining on the forums.

If I am selling for example home business ideas, my ultimate target market would be those who are willing to start a home business, a new business etc. and one of my target market segment would be "Work at Home Moms", isn't it?
I asked you guys to tell me the segments of Home Business Market? What are the different segment of Home Business Market? Any ideas?? Again I have the segments but to further segment the market I am asking you??
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keithOffline
Master Biz-Whizer


Joined: Apr 07, 2004
Posts: 263
Location: Indianapolis, IN, USA
Status: Offline
Post   Posted: Jun 22, 2004 - 11:45 PM Reply with quote Back to top
Work at Home moms are a good one..... there are forums out there that you can join to target this group.....

http://www.freelancemom.com/forum/
http://www.internetbasedmoms.com/bb/
http://www.mothersworkathome.com/phpbb2/index.php

There are also work at home dads (yes they do exist too!)......

http://www.dadstayshome.com/dadforum/
http://www.mom101.com/forum/forumdisplay.php?f=17

There are students just looking for some extra income...... you might want to try college message boards or just putting some fliers up on a local campus (fliers are available at sfimg.com Fraza)

You can also target just about anyone that is already working at home...... many programs out there aren't really the best and people are looking for something else..... try forums like this one or maybe place banner ads on some of the other popular work at home sites.


That's some basic tips for you..... hope that helps a bit!

_________________
Keith
Workathome 101 ~ Free Web Site Design Info ~ Turn $39 into $2500!!
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networker4uOffline
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Joined: Apr 13, 2004
Posts: 177
Location: World Wide Web!
Status: Offline
Post   Posted: Jun 23, 2004 - 04:41 AM Reply with quote Back to top
Boss, Thank you for "Dad" & "Mom" info. Soon I'd attack any one of those forum!

I'm not Dad yet!

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