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Marketing: Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed o­n the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination.
May 07, 2004 - 07:50 AM

Marketing: Customer Followups
Ok, You got your Order and gained a customer! Congratulations! Your marketing efforts have
paid off. What next? Leverage it to Maximum by followups.

May 02, 2004 - 02:00 AM

Work at Home: Tips for Working at Hone
WAHM Tara Crooks explains the Five Points (Sympathy, sense of urgency, smile, surprise, and suggestions) To Becoming a STAR in the customer service world of WAHMs.
Apr 24, 2004 - 02:17 AM

Marketing: Use Critics to learn about your weakness
Over the course of time there's a lot of valuable lessons I've learned about business. One of the most important is who to take business advice from.
Apr 20, 2004 - 03:26 AM

Marketing: Compensating for Your Entrepreneurial Style-or Lack of Style
Ever wonder how "normal" those normal people are who claim to make tons of money o­n the internet? Here's some tips o­n how you can tweak your business savvy to make up for your weaknesses.
Mar 20, 2004 - 12:27 AM

Marketing: Confidence, the Path to Success
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech”  to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward really matters. Some of life’s fortunate people seem to be naturally at their best finding confidence under pressure.  The rest of us have to learn. 
Note: Nina Ham
Dec 28, 2003 - 12:10 AM

Marketing: Marketing Conversation Stoppers
Where many marketing conversations get off-track are the o­nes you have with yourself, before you even pick up the phone or initiate the handshake.  As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity.  With no o­ne in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.
 
Let’s imagine you’re about to pick up the phone to follow up o­n a promising contact you met a few days ago.   You recognize that the clammy hands gripping the phone are a sure sign that Fear of Rejection is in charge.  You’ve convinced yourself that the voice about to answer your call is just waiting for an excuse, any excuse, to hang up.  What to do?  Time for a Second Opinion! 
 
The Department of Second Opinions draws o­n that part of yourself that knows enough to question the self-defeating voices by asking, “How real is this?”  Buttressing its wisdom is the recognition that a conversation underlies every marketing activity as sub-text, a conversation that’s usually unspoken.  While we may tend to think of marketing as telling people what we do, in fact all our marketing activities implicitly ask a question: “Do my services have potential value to you?”  When Fear of Rejection is in charge, the door slams shut o­n any potential conversation.  “Do my services have value?”  “No!”  End of conversation.  But what if you stay in the (unspoken) conversation and wonder, “What are they actually saying no to, and why?”  They could be saying no to having the conversation now, or to a perceived misfit between their needs and your services, or even to the person they couldn’t say no to 10 minutes earlier!
 
Viewed in this light, the imagined door slamming shut in your face shifts to a swinging door.  Even if it shuts, you’re likely to come away with useful information about the needs of this prospect, or about how to better position your services for your target client. Even if it shuts o­n him or her as a prospect, you’ve gotten the word out to o­ne more person about your services.
 
Another conversation stopper, particularly seductive for service professionals:  “I Can’t Sell Myself”.  This o­ne actually negates any conversation from the outset, presuming instead that rather than talking, you have to convince or even manipulate the prospect.  A Second Opinion might point to a more promising line of inquiry such as:  How do I quickly and accurately inform myself about my prospect’s needs and present my services as an effective solution?
 
Shifting the internal voices – abandoning the conversation-stoppers or door-slammers and instead framing a question - gives you a good chance of getting off o­n positive footing for the actual conversation.  It’s very helpful to remember that even if the prospect says no, this doesn’t have to be your last opportunity.  When you relax into the conversation, into listening and asking as well as telling, you may hear an interest or need that has no direct connection to your services but provides a basis for staying in touch.  This will indeed have been a successful marketing conversation!  Good luck.

Dec 28, 2003 - 12:00 AM

Make Money with Your Website: Why am I not Making Sales
You have been working very hard o­n your o­nline business, but you are not seeing the results you expected. What can be the problem?
Dec 27, 2003 - 01:45 AM

Marketing: Sales Presentation to Convert Prospects to Customers
Every sale is won or lost in the presentation, regardless of product, industry, or market. Use these 6 secrets and you will make presentations that build understanding and excitement so that your prospects buy right now!
Dec 17, 2003 - 12:48 AM

Marketing: Marketing "Gurus": Do You Need One?
Its become fashionable for people to bash marketing "gurus" nowadays. The problem with such people is that they refuse to understand "gurus" for what they are. So just what IS a guru? And why do you need one?
Note: Priya Shah
Dec 13, 2003 - 08:50 AM

Marketing: Winning Prospects Online
4 easy steps to Winning Prospects Online
Dec 13, 2003 - 06:55 AM

E-marketplaces from Seller's Perspective
E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions.
Dec 13, 2003 - 04:55 AM

Home Business: Improving Sales
Five Foolproof Ways to Improve Your Web Site Sales.
Note: Vishal P. Rao
Dec 05, 2003 - 10:46 AM

Home Business: Closing the Sale
Knowing Your Customers; Closing the Sale
Note: Vishal P. Rao
Dec 05, 2003 - 10:41 AM

Home Business: Understanding and using technology for business
Technology & Your Business: A Beneficial Relationship
Note: Vishal P. Rao
Dec 05, 2003 - 10:34 AM

Home Business: How to Create a Professional Image
One of the biggest reasons home-based business entrepreneurs often fail to attract customers is that they also fail to create a professional image.
Dec 05, 2003 - 08:44 AM

Marketing: Effective methods of doing business online
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture?
Dec 01, 2003 - 03:11 AM

Work at Home: Increase Sales
Increase Your Sales By Increasing Your Believability.
Note: By Bob Leduc
Nov 20, 2003 - 11:33 PM

Work at Home: Converting Leads to Customers
Bridging the Chasm from Lead to Loyal Customer A Step by
Step Guide for Developing Awareness, Building Credibility
and Acquiring Customers.

Note: By Julie Chance
Nov 20, 2003 - 11:20 PM

What to sell on the Internet?
The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet.
Nov 19, 2003 - 10:37 PM