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Work at Home: Seven Tips to Working from Home Successfully with a Family
Working from home can present unexpected challenges. The biggest of these is finding a balance between family and work. This article, written by a work-at-home mom, presents 7 tips that can help anyone strike a balance between their home life and career.
Dec 17, 2007 - 10:29 AM
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Marketing: P P Click Internet Marketing Tips to Target the Christmas 2007 Spenders Online!
With 86% (27 million) of the UK’s population visiting a search engine in Feb 2006(1) and 70% of internet users using a search engine to find a “local” service(1), the time is now to market your business online.
As the busy Christmas period is fast approaching, there is much preparation to be done by businesses for the annual surge in consumer spending. Pay Per Click advertising on search engine’s like Google, Yahoo & MSN are essential elements of this preparation. Retailers consistently rate search engine marketing as a primary online sales driver, and a fundamental part of the online marketing plan.
As the busy Christmas period is fast approaching, there is much preparation to be done by businesses for the annual surge in consumer spending. Pay Per Click advertising on search engine’s like Google, Yahoo & MSN are essential elements of this preparation. Retailers consistently rate search engine marketing as a primary online sales driver, and a fundamental part of the online marketing plan.
2006 CHRISTMAS SHOPPING STATISTICS(2)
• Christmas is the most significant event in the UK's retail calendar
• 60% of annual turnover between November and January
• Consumers spent £7.6 billion online in the 10-week run-up to Christmas
• Online sales soared close to £1 billion a week
• Each person will spend an average £390 on Christmas gifts, up 18% on 2005
Opening a Pay Per Click account is quick and easy, management of the account is the tricky bit. Consulting Internet Marketing specialists is recommended in order to have your adverts up and running in time for the winter spending.
If you already have your PPC campaigns up and running here are some quick tips:
1.) When possible, adjust the message throughout the season and be sure to coordinate the message with other promotions on your website. For example: offering a free gift with purchases, free delivery & shipping and Online “Sales” will help to draw more visitors to click on your advert.
2.) Adding seasonal keywords to match what potential customers will be searching for this time of year. For example if you sell aromatic candles online and your original keywords are: candle, scented candle, candle holder, waxed candle, floating candle, etc you should try adding keywords like: Christmas candle, snowflake candle, Santa candle, seasonal candle, gift candle, holly candles etc.
3.) Monitor your results for better targeting next year. It is imperative that you have a tracking system in place to monitor your response to the changes you have implemented. This will save you time and money in the following year.
4.) Research the Competition! Find out what your direct competition is doing! By typing in your keywords “candles” and hitting search you can see in an instant which adverts you are in direct competition with. Ie: "Online Christmas Candles" Try phrasing your ads with what the competition is leaving out. Keyword Research tools are free and readily available online. This will provide you with the exact words people are typing into search engines to conduct their search.
With consumers consulting online stores & walk in stores equally, search engine advertising is an affordable way to bring in a substantial chunk of seasonal cash, provided you know a little about what you are doing. PPC specialists can provide information to benefit your sales or offer management to create and operate your campaigns for you. Be quick, as the holiday season is rapidly approaching.
1 Nielsen/NetRatings February 2006
2 Source: IMRG
This article is free to republish provided the resource box below remains intact.
Contact Details:
DBS - UK
+44 1522 811 688
http://www.dbs-uk.co.uk/
Nov 14, 2007 - 07:49 AM
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Marketing: Inexpensive and Free Ways to Market Your Home Based Business
Congratulations you are a home business owner! You have product or service to market, how will you do this? There are many ways to market your business. The main differences between different marketing strategies, is how much it costs to implement them.
Nov 05, 2007 - 10:32 AM
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Marketing: The Benefits of Press Releases
So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction?
Jun 14, 2006 - 11:42 AM
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Promoting Your Website: Promote Your Web Site Fast & Inexpensively
If you are a web developer then it is extremely important to promote your web site. Don’t expect that your site will grow automatically. The old saying of build it and they will come does not ring true online. Here are some tips on promoting your web site fast and inexpensively.
May 03, 2006 - 12:56 PM
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Junk: RSS Provides Multiple Opportunities to Share Your Information
RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.
Feb 26, 2006 - 01:40 PM
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