What is pay per click advertising? |
Here's how you can get thousands of people to your site with pay per click advertising
(People who are highly targeted, so they will buy your product and make you lots of money!)
You might not know this, but most of the people who I get to come to my websites is through pay per click advertising. The great advantage of this is that you can get people straight away. You see results almost immediately (well it takes a few minutes to set up your accounts, and can take a couple of days to approve your listings). This is how I managed to go from no visitors to making $8340 per month from lots of visitors in just my third month on the Internet.
What is pay per click advertising?
You might not realize that many of the search results are paid for. If you have your site listed in a pay per click search engine, then whenever a visitor clicks on the link to go to your site, you must pay something to the search engine. This can vary from 1 cent all the way up to $15 just for one click! But don't worry. You can control how much you pay for each click. If you set it at 5 cents, you will never pay more than 5 cents.
For example, let's say you have a site that sells hair dressing equipment. You might want people to see your site when they search for "hair dressing salons". You can bid on a pay per click search engine so that your site is displayed for this search term.
The biggest pay per click search engine is Overture. The way Overture works is that you bid for a search term, and the people who make the highest bids get to display their site first in the search engine. The reason why Overture is the biggest is because the top 3 results for each search term are displayed for everyone who searches on Yahoo, Info Space, Altavista and MSN as well as quite a few other large search engines. This means that a lot of people will see your site.
The best thing to do is to sign up for an account with Overture and start bidding on different keywords. If you click below and sign up from the link below, you will get extra credit towards your account. You will not get this credit if you sign up directly from the Overture page.
There are also many other smaller pay per click sites. The advantage of these smaller pay per click search engines is that they usually cost a lot less to get the top spot. (Overture can cost quite a lot to get the top spot). The best of the smaller ones are listed below. These will get you a reasonable amount of traffic (not as much as Overture), but the traffic will usually cost quite a bit less.
7Search - results appear in over 35% of the top 150 search engines.
Ah-ha - gets 15 million searches per day, and much less expensive than Overture.
Ok, so how do I use these pay per click search engines to get lots of traffic?
Well, the first thing you need to do is to research the keywords that you will need to focus on. This is crucial. You need to know what people actually type into the search engines. To find out more about keyword research click here.
Next, you need to bid for the keywords that you want, on the various pay per click search engines. one problem you might encounter is that some of the pay per click search engines have high prices for the keywords you want. That is why you must know two crucial things:
1. How much money you make for every visitor you get to the site.
2. What are all of the keywords that a person might search for to find your product.
If you have a large list of keywords, then you will find some which only cost you small amounts - 5 to 10 cents - per visitor. And, if you have a great product, then should be making at least 30 cents for every visitor to your site. Also if you keep the email addresses of your visitors, then you will keep making money again and again, because you can email them with follow up offers (only if you have their prior permission of course, otherwise it is spam which is definitely not a good way to go).
For more information on how to get hits for only 5 cents at pay per click search engines click here.
Note: By Rob Rawson - http://www.profitpuppy.com
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