Why Text Links Work

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* Make Money with Your Website: Why Text Links Work
Posted Jan 24, 2003 - 06:50 AM
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Advertising Techniques You may be surprised, but text links get better results than banners by 100%.

When most people start out promoting an affiliate program or product they use banner ads. Banner ads are easy to put up o­n your website and look pretty. However banner ads usually yield a very low response o­n your website. Generally speaking 1 out of every 100 visitors that visit your site will click o­n a banner ad and check out the product you are selling. Let's do some math here... If 1 out of every 100 visitors click your banner and 1 out of 25 people that visit your product site make a purchase it will take 2500 visitors to make o­ne sale. Those are not very good odds.

Text links generally are effective because they check the eye of reader and interest them. Most people have begun to block out and ignore banner ads because there are so many o­n the internet. If you have a randomly placed text link o­n your site, a visitor is twice as likely to click o­n it. Placing a text link inside an article or content o­n your site will make visitors five times as likely to click o­n it. This is the effective way to advertise your product o­n the internet. Provide useful information to your visitor and endorse a product that will help them with their problem. Use this method woth text links and you'll see your sales increase dramatically.

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