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* Home Business: Still being burnt by MLM? It's time to quit!
Posted Mar 23, 2004 - 02:35 AM
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Multi Level  Marketing - The Truth MLM is probably the most powerful vehicle created that allows average people all over the world achieve financial freedom. Why in the world then did so many of us get hurt by joining network marketing companies?
I have been told many times that the o­nly way to succeed with network marketing is 'Get Started, Don't Quit'. Honestly, that is a whole bunch of baloney. Get started with the wrong company, you get hurt bad. Hanging o­n to the wrong company, you might as well throw your bank book into the ocean.It's time to review where you are now, and if you detect something wrong, it's time to cut off your losses and start anew. Here are some pointers for your consideration:
  1. Will you (or your family) be using your company's product or service if you will never be paid for using it? If the answer is no, then stop! It is difficult to find customers for these types of company, and the people you bring into the business will probably be hurt.
  2. How much are you paying to maintain your position? Will you be willing to pay that amount for the next 20 years? Residual income comes from people in your downline paying the same amount happily. If the o­nes at the bottom are not happy, sooner or later they will want to stop being 'exploited', and there goes the residual income. You'll fall into the unending cycle of having to bring in new victims to fill in the blanks.
  3. Can consumers obtain the same type of product or service from other sources at cheaper prices? This is o­ne of the primary reasons why MLMers have a bad rep. o­ne company's literature actually teach distributors to get their family to switch to its higher price long distance service because "we are family". Now I understand why most new MLMers do not dare to approach their warm market.
  4. How many people do you need in your group for you to start making money (or break even)? Not as important as the points above, but is an indication whether the people you bring in can do it. The president of my last company told me that if I did not have 200 distributors in my group then I should not expect earning much money. You can imagine how fast I dropped that company. It did not help that the product's performance was mediocre.
In conclusion, scrutinize the inner workings of your company carefully. Determine whether you and your group stand a good chance surviving in the long term. There are thousands of MLM companies out there, it is time to significantly reduce the casualty rate in this industry.
(c) 2003 by Ivan, the Positive, Lim
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The author has been a full time marketer and coach for 3 years. Withhis computer background, he builds websites to help his group reachmaximum exposure o­n the net. He also devotes his time in helpingothers find fair deals in the MLM industry.
He runs www.freeRebate.us and www.SolveThePuzzles.com
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Publisher's Note : We recommend the SFI Home Business as the o­nly network marketing program that works today and has been working for over a decade for thousands of affiliates.
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