The Life Blood of Internet-Based Home Businesses

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* Search Engine: The Life Blood of Internet-Based Home Businesses
Posted Apr 02, 2004 - 01:11 AM
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Search Engine Promotion The tremendous and growing popularity of search engines makes them a vital element for Internet-based home businesses.
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.

Since the inception of Google in 1998, the popularity of using search engines has increased dramatically. Nielsen NetRatings reports that about 114.5 million Americans, or a whopping 39
percent of the US population, currently use search engines.

Through February of 2004, Yahoo and Microsoft's MSN ranked as the two favorite spots o­n the Internet with 87.3 million and 86.2 million unique monthly visitors, respectively, according to
figures produced by Nielsen NetRatings.

Microsoft.com, ranked third, with 64.2 million visitors, but this figure is somewhat misleading because this site attracts much of its traffic by repairing flaws in the Windows operating system.
Google was the fourth most popular site with 60.8 million visitors.

The market shares of MSN and Yahoo haven't changed much in the past three years while Google has emerged as a powerhouse without spending much of anything o­n advertising. Google's audience is now approximately six times larger than it was in early 2001, when it was the 26th most popular destination o­n the Internet.

As they vie for position, Google, Yahoo, and Microsoft plan to continue upgrading their services - healthy competition that can o­nly serve to improve the search experiences of Internet users in
the future.

According to comScore Networks, an estimated 3.5 billion o­nline searches are performed in the United States each month, making searching the second most popular o­nline activity, ranking behind o­nly e-mail.

In 2003, businesses spent an estimated $2 billion o­n advertising related to searches and some knowledgeable sources expect the search-related advertising market to triple during the next three years.

There are various search engine formats including natural search, pay for inclusion (PFI), pay per click (PPC), and hybrid approaches which combine both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines, their effective utilization is the life blood of Internet-based home businesses.



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Kirk Bannerman operates a successful home based business and
resides in California. For more details, visit his website at
http://business-at-home.us
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Publisher's Note : Kirk Bannerman is o­ne of the top performers in the SFI Home Business that we promote o­n this website.

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The Life Blood of Internet-Based Home Businesses | Login/Create an account | 1 Comment
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Re: The Life Blood of Internet-Based Home Businesses (Score: 1)
by wealthsystem on Jul 07, 2004 - 11:53 PM
(User info | Send a message)
Using search engines is a big part of marketing a home based business. A top ranked website can pick up alot of traffic to build their business.
Kevin


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