Keeping your Subscribers from leaving

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* Email Techniques: Keeping your Subscribers from leaving
Posted Apr 12, 2004 - 01:02 AM
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E-mail Marketing Learn how to keep your subscribers week after week.
Your gleaming with pride. You just finished a very prosperous list building campaign utilizing a combination of classified and E-Zine ads that have landed 1000 new subscribers to your opt-in list. But slowly you pride subsides to fear. What do I do now? How do I keep these people o­n my list?

This is a very common problem faced by anyone who markets o­n the internet. Fear not. With a bit of guidance and hard work your pride turned to fear will revert to self-satisfaction. Here is what you need to do.

Content. Content. Content. Need I say it again? The o­nly mechanism you need to ensure is in place is to deliver high content information to your list o­n a regular basis. Be sure that some people will unsubscribe simply because they were o­nly interested in the free giveaway you offered to get them o­n the list. It's O.K.. You don't want them o­n your list. The people who remain are the o­nes that are clearly interested to hear what you say.

So, content is the key and so content they should get. Where do you find content. Well you can write your own articles. Yes, I said write them yourself. Think back about your business. What is
it that you know? What about that successful ad campaign you just ran? How about offering them a short e-course o­n running ads?
Spend some time to come up with ideas and then sit down in a quite place and start writing. Don't grammar check or spell check anything yet. Simply write and let the ideas flow.

Afraid to write or just starting out in your business? There are many places o­nline where you can find articles to publish at no cost to you. Many authors agree to distribute their work in exchange for exposure. Here are a few places to consider.

(1) The e-Kinetic E-Zine - listing of articles o­n home business ventures. (http://www.e-kinetic.com)
(2) ARA Content (http://www.aracontent.com)
(3) Free Content (http://www.certificate.net/wwio)
(4) The Idea Marketers (http://www.ideamarketers.com)
(5) Ezine Articles (http://ezinearticles.com)
(6) Ezine Hub (http://ezinehub.com)

Another excellent source for articles is newsgroups. I use this method of promotion for my own articles at least weekly. Go to Yahoo! and create an account for Yahoo! Groups. o­nce logged in simply go to the group category of your choosing. There are hundreds to thousands of submitted articles which you can reprint. Make sure to abide by the authors guidelines and resource box.

As long as you offer valid content most of your subscribers will stick with you. If you are just starting out I recommend you focus o­nly o­n content in your newsletter for at least a few months. After this initial period you can begin advertising within the content. Take it slow at first. Above all else, do not allow your newsletter become a sales pitch. Trust me when I say that your subscribers have a keen sense of smell for this. So, what are you waiting for?! Get to the content!


About the Author:

Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine o­n home business resources at mailto:e-kinetic@GetResponse.com or by visiting his site at http://www.e-kinetic.com. He can be reached at mailto:comp@e-kinetic.com.


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Keeping your Subscribers from leaving | Login/Create an account | 1 Comment
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Re: Keeping your Subscribers from leaving (Score: 1)
by wealthsystem on Jul 06, 2004 - 12:14 AM
(User info | Send a message)
It's very important to offer your subscibers something they will be interested in. It gives them a reason to stay as subscribers.
Kevin


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