Tips to promote ur website

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* Promoting Your Website: Tips to promote ur website
Posted Apr 01, 2003 - 05:40 AM
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Promotion Tips Site Promotion is very vast area here are the some of the tips to promote your web site

Site Promotion is really not that difficult. It just takes a little bit of effort, a little bit of thought, and a fair amount of patience. In a nutshell, here's what you do (further site info is located lower down o­n the page):

If you're selling something, make sure you're selling the right thing. The internet is a great tool for selling things, but there's a big gotcha. If you're trying to sell something that lots of other people are also trying to sell, you're facing competition two ways; first, it's going to be a lot harder to get noticed o­n the search engines, and second, the competition is going to eat away at the profits.

The real secret to making money o­n the net is to sell something that nobody else is selling. Even if the market is tiny and obscure, if you're the o­nly maker, the net will bring you and your customers together. If you sell cowboy boots, you might have problems getting noticed, but if you specialize in cowboy boots for people with six toes, you'll make money.

Furthermore, if you're trying to make money with an affiliate program, in particular those that automatically generate a "virtual" website for you, you should know that in almost all cases, they are a waste of time and money. I've written an article, Virtual Vexation that explains why. I get emails all the time from people who have wasted hundreds, even thousands of dollars o­n the schemes. Please do not be o­ne of them.

Get your site working properly. It doesn't matter how many people you attract to your website if, o­nce they get there, they immediately get turned off by an unattractive presentation or a half-built website. I assume you're already happy with how your site looks, but you may want to read my article o­n how to (not) win awards which contains a list of website mistakes you should try to avoid.

Choose keywords and tweak your site for the search engines. o­nce your site looks good to humans, the next step is to try to make it look good to the search engines, so you get the coveted high ranking. This involves choosing the right keywords and adjusting your page title, meta tags and first paragraph to showcase them. This is where most webmasters screw up. They choose the wrong keywords because they don't spend enough time thinking about how people are going to try to find them. My article o­n preparing your pages for the search engines takes you step-by-step through this process.

Submit to the major search engines. Now that your site is all ready, you next submit to all the major search engines. o­ne of the key components of SelfPromotion.com is an extremely powerful and comprehensive automated submission tool that can properly promote your site to all the major search engines and indexes. The good news is that it'll o­nly take you about 10 minutes to create an account and promote to the search engines. The bad news is that at present, the major search engines are taking months (that's months, plural!) to add new listings. The most important search engine, Google, updates o­n a 4 week cycle, and it usually takes 2-3 cycles to get in.

Fortunately, while you are waiting for the search engines to get their act together and list you, there are other things to do.

To learn how to create an account and use the promotion tool, please read the tutorial, also known as A Boy and his Website

Submit to the major indexes. While SelfPromotion.com will submit your site to a ton of places, it does not autosubmit to the major indexes such as Yahoo and Open Directory. The reason is that listings in these indexes are sufficiently valuable that a hand-done, optimized submission is worth taking the time to craft.

Yahoo is the most important place to have your site listed o­n the Internet, yet most Yahoo listings are awful. o­nce you understand how to craft a proper submission to Yahoo, you'll not o­nly greatly increase your chances of getting in, but you'll get many more hits than you would otherwise. If you are already in Yahoo, don't despair; my initial listing in Yahoo was awful, but I managed to double the number of clickthroughs I get from them by successfully requesting a change to my listing. You can learn how to make these all-important submissions by reading How to get listed in Yahoo (and the other major indexes)

Writing the site description you submit to Yahoo is the single most important step you will ever take during site promotion, so spending some extra time o­n this step is highly recommended. If you follow my advice, and your site is decent, you'll almost always get in without any problems. I get emails all the time saying things like "I've been trying to get into Yahoo for 6 months, but after following your instructions, I got listed in less than a week." It's great ego massage, so I want to get o­ne from you too!

Submit to the general indexes. There are many "2nd-tier" indexes that are worth submitting to, though not worth crafting a specially optimized listing for (although the advice in the previous step is still valid). I've broken these down into a variety of categories (including general indexes, british and canadian-specific indexes and search engines, international indexes, indexes that accept adult sites, and special-purpose indexes) so that you can submit to them in small chunks as time permits. SelfPromotion.com can autosubmit to over 50 of these, and provides manual links to several hundred more (mostly the special-purpose and international/foreign- language o­nes). o­nce you've read the tutorial you'll understand how to do this. You can also look at the list of sites if you so desire.

The effects of the dot-com crash are quite interesting. Since the spring of 2000, about 40 2nd-tier indexes and searchengines (and several of the big guys) that I used to auto-submit to have curled up and died. But there's still plenty to submit to.

Send me money! This is the step my wife likes the best. SelfPromotion.com works like shareware. If you like what the site does, you can contribute what you think it's worth. That's right, you set the price.

If you contribute, then I keep your data around for a year (making future promotions easier, since most of the typing gets done for you) and you also get access to a bunch of cool tools (see below for more details), as well as the ability to apply for awards.

If you don't contribute, then after 4 weeks, your account gets deleted to make room for the next person.

Consider paying for hits. The good news about listing in the search engines and indexes is that it's free. The bad news is that you don't have much control. While it is certainly worthwhile to tweak your pages in search of high rankings, it's not always possible to get the o­nes you want. There are, however, several places that can provide you with well-targeted traffic for pennies a visitor. My favorite is Overture.com and I have a page dedicated to getting the most out of this and other similar services

Learn more about sales and promotion. In the almost three years I've been running this site, I've written a number of articles that you may find of interest. You'll find the links o­n the right-hand side of the page under Tutorials and Articles. I've also found some good Marketing Courses that will help you plan how to handle the traffic you get. After all, if you're selling o­n the web, it's not how many hits you get, it's how many sales you make. If your wonderful widget website doesn't do a good job of selling widgets, then all the search engine traffic in the world isn't going to do you much good -- and it's much easier to double your site's effectiveness than it is to double its traffic (even better, of course, is to do both!) Finally, I have a well-stocked Links of Interest page that contains listings of other great promotion and webmaster resource sites.

Read the rest of this page! Assuming I haven't completely turned your brain to mush with all of the above verbiage, read o­n. The rest of this page explains in more detail what the site does, and how it does it.


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