Marketing: Traffic Generator Program Review: InstantBuzz
Posted Sep 19, 2005 - 02:05 PM
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The Good and Bad about InstantBuzz.
The first time I found this traffic generator program, I was very
skeptical. I thought it must be the same as some of the other "junky"
traffic generator programs out there. But what made me curious at that
time was that one of the names associated with InstantBuzz was Mark
Joyner. Well, some people may not like him, but it doesn't change the
fact that he is one of the legends of internet marketing.
Mark alone didn't eliminate my skepticism. I've used many traffic
generator programs and the only thing that I've found was that they all
require some kind of tedious work, or initial traffic to generate
traffic, and the results are poor. That's why I'm so skeptical at those
generators on the net.
However, the name "Mark Joyner" successfully triggered my curiosity and
so I joined this program.
After I joined InstantBuzz, I asked my upline, Javier Salces
from Opt-InLeads.com, about his result with this program. And
his email really changed my mind. In only two weeks, he earned 30 new
subscribers, 15 new members to his viral list builder and $134 from two
direct sales. While this may have happened because he has many
referrals, his answer gave me a picture of the potentials of this
program.
OK, so what is InstantBuzz and how does it work?
InstantBuzz is a viral traffic generation program and it has three
advertising options, namely the bar ads, the mailspace ads and the
hyperspace ads. Each of them uses three different "internet real
estates," i.e. browsers, emails, and web pages, and work just like any
ad exchange, where in return for showing other members' ads, you will
get credits to show your ads. They're also viral in the sense that
you'll also earn credits when your downlines show other members' ads.
The bar ads is a text link ad that appears in InstantBuzz toolbar.
You're required to download and install the toolbar when you first join
InstantBuzz. The toolbar looks similar to Google or Alexa toolbar and
at the time I wrote this review, it only works on Internet Explorer.
From the three advertising options in InstantBuzz, I found the bar ads
as the best feature of InstantBuzz, because it overcomes the
shortcomings of other types of ad exchanges. To know why, I'll just
make some comparisons here...
In hit exchanges, to generate traffic you need to do the tedious work
of clicking and the traffic is of poor quality, because users are
forced or persuaded to see other users' sites.
In InstantBuzz bar ads, you still need to surf to generate traffic, but
it is different from surfing in traffic exchanges. You only need to
surf as you normally would, e.g. to Google, to your favorite websites
and forums, etc., and every time your browser reloaded, you will earn
credits which will be used to show your ads. And the traffic might be
better in quality than traffic exchanges, because members aren't forced
or persuaded to click on your ads. They click on your ads voluntarily.
In banner exchanges, text ad exchanges or any kind of pop up exchanges
(pop under, pop exit, fly-in ads, etc.), you don't need to do that
tedious work of clicking like in traffic exchanges. But you do need to
have traffic first to generate the ad impressions.
In InstantBuzz bar ads, you don't need to have initial traffic to
generate the ad impressions. As I've mentioned above, you only need to
do your usual daily surfing.
Now, what about the other advertising options in InstantBuzz?
The mailspace ads is a text ad that appears on your outgoing emails.
You're only allowed to use this feature on personal one-to-one emails
and it only works on a "client-side" email application such as Outlook,
Outlook Express, Eudora, etc. When you activate this feature, the
mailspace ads will be automatically displayed on every email that you
send via your email client.
The concept is actually great, because it uses one of the underutilized
"internet real estates," i.e. your personal emails, as a vehicle for a
viral ad exchange. But since the ads appear at the top of your outgoing
emails, they're quite obstructive. However, the new owner of
InstantBuzz, Mike Filsaime, said that the mailspace ads will be
redesigned and will appear at the bottom of your outgoing emails.
As for the hyperspace ads, it's only a closeable pop up that appears in
the upper right corner of your web pages. There is nothing new and
unique about it. In fact, it is quite ugly and can clutter your web
pages.
At the time I wrote this review, there are no ad categories in
InstantBuzz. You can't opt to receive ads or target your ads to
specific categories. This mean that while the clicks on your ads might
be targeted, the ad impressions themselves are untargeted.
However, since the bar ads is a "peer-to-peer" ad exchange and all
members of InstantBuzz are marketers, you can get targeted audiences if
you promote marketing products or services or business opportunities.
But this only applies to the bar ads. For the mailspace ads and
hyperspace ads, it is impossible to predict the types of audiences that
will receive and read your ads.
Also, InstantBuzz doesn't provide its members with any affiliate url.
You can only recruit referrals to InstantBuzz by using an invitation or
by using a link in the mailspace ads or hyperspace ads. This limitation
might make you difficult to promote and recruit referrals to
InstantBuzz. However, this could be overcome by a little creativity.
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Author: Mohamad Zaki Hussein is a web traffic junkie. To learn how to
build a perpetual traffic engine by combining InstantBuzz and other
viral marketing programs with RSS and Blog, grab the FREE
Traffic Formula report.
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